Product and brand concept development

We develop new products and brand concepts in the area of healthy and natural foods and OTC/Nutraceuticals. We do this for our customers but also have our own licensed brands in the market. 
Trend research 
Supplier selection 
NPD trajectories 
Brand concept development  
Content marketing/educational marketing 
Product and ingredient testing, documentation and research  

Market development

Once a product concept has been developed, we play an active role in the go-to market strategy as well as the product/brand support during the product life-cycle. Activities included in our offering are:  

Consumer product testing 
Regulatory support  
Distribution network development 
Sales promotion 
Marketing and PR campaigns
Sales team training/educational marketing   
Investor and strategic partner search 

Support Areas

Sourcing Support 

We partner with a global network of innovative ingredients suppliers, contract manufacturers, laboratories and packaging specialists  

Trend Workshops 

Interested in our in-house workshops, key note presentation or market trend studies? 

 Product development 

Ready to translate your product ideas into market-proof products?